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THE FACE OF YOUR BUSINESS
LOGOS ARE YOUR CUSTOMER'S FIRST IMPRESSIONS
Psychologically, the impact a successful logo can have on clients is mirrored by internal morale as an icon for teamwork and pride. Your logo is the keystone of your brand identity and you will want something that, for example, if was printed on a shirt, clients and employees would actually wear it giving you some extra advertising. Similarly, if it's on your brochure, sitting on a prospective client's desk, they will be that much more inclined to pick it up and read it, much like the cover of a book. This stuff works.
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