MEDICAL DEVICE
CASE STUDIES
HOW COMPLEX PRODUCTS BECOME CLEAR COMMUNICATION
Medical device startups move fast and operate under pressure. These examples show how structured design, clear messaging, and disciplined execution translate complex products into communication that investors, clinicians, and customers understand immediately.
COOLER HEADS
Target Market: Patients, Providers and Investors
Desired CTA: Complex Mix
Objective: Design a professional medical device website that supports education, credibility, and investor expectations
Challenge: Explain a complex product clearly across clinicians, patients, partners, and investors
Creative Solution: Interactive website with product animation, structured education, and ADA-accessible design
Result: Delivered a polished, investor-ready website positioning Cooler Heads as a credible medical device company
ACCESSIBILITY AND REGULATORY AWARENESS
Medical device and healthcare websites operate in environments where clarity and responsibility matter. Projects are designed with accessibility and regulatory awareness in mind, aligning with WCAG accessibility guidelines while avoiding unnecessary claims or compliance risk. The result is communication that is both clear and careful.
iDENTICAL IMPLANTS
Target Market: Investors
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Desired CTA: Invest in the World’s First Drill-Free, Personalized, 3D-Printed Dental Implants
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Objective: Redesign website to establish credibility for breakthrough implant technology
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Challenge: Balance technical innovation, clinical credibility, and investor confidence
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Creative Solution: Investor-first messaging with structured storytelling and visual explanation
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Result: Investment round oversubscribed with $11M committed against a $10M target
ZIMMER TSVT
Target Market: Oral and Maxillofacial Surgeons
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Desired CTA: Understand the Purpose of Three New Options
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Objective: Create premium macro imagery to support launch of TSVT implant variations
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Challenge: Over 30 required images created risk of redundancy and technical complexity
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Creative Solution: Reduced to ~10 strategic macro images emphasizing collar differentiation
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Result: Imagery supported a successful launch, with TSVT reaching ~30% of total TSV sales
ZIMMER DRILL STOP KIT ANIMATION
Target Market: Oral and Maxillofacial Surgeons
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Desired CTA: Properly Perform a Surgical Procedure
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Objective: Produce surgical animation supporting a rapid medical device launch
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Challenge: Budget cuts removed outsourcing while timelines remained fixed
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Creative Solution: In-house animation production with surgical precision and instructional clarity
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Result: Animation exceeded expectations and became an official training tool for surgeons
T-RING PITCH DECK
Target Market: Restaurant Managers
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Desired CTA: Buy Direct or Inform First Aid Supplier
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Objective: Create a high-impact pitch deck explaining the product instantly
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Challenge: Multiple buyer types required a message simple enough for universal understanding.
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Creative Solution: Visual storytelling and minimal copy structured for fast comprehension
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Result: Became T-Ring’s primary outreach tool across safety, healthcare, and distribution markets
T-RING FINGER CUT KIT BROCHURE
Target Market: Emergency Room Surgeons
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Desired CTA: Buy Direct or Inform Hospital Administration
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Objective: Present T-Ring as a simple, reliable solution for common finger lacerations
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Challenge: Message had to satisfy both clinical credibility and operational practicality.
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Creative Solution: Visual storytelling and concise messaging demonstrating real-world use
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Result: Brochure became an effective sales tool and was reprinted for continued distribution.
SOWLE CERAMICS
Target Market: Dentists
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Desired CTA: Choose Sowle Ceramics for Lab Work
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Objective: Create a modern website that reflects craftsmanship and technical precision
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Challenge: Existing digital presence failed to reflect the quality of the laboratory’s work
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Creative Solution: Clean editorial design highlighting process, materials, and expertise
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Result: Elevated credibility with dental professionals and strengthened brand positioning
